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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q131-Q136):

NEW QUESTION # 131
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?

A. Info Capture
B. Data Capture
C. Text Response
D. Outbound

Answer: B,C

Explanation:
To send an SMS message and capture the responses in a data extension using AMPscript, Northern Trail Outfitters should use two MobileConnect templates: Text Response and Data Capture. Text Response is a template that allows marketers to send a text message to a mobile number and receive a reply. Data Capture is a template that allows marketers to use AMPscript to insert the reply into a data extension. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_text_response.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_moc_data_capture.htm&type=5

NEW QUESTION # 132
How do you add a contact in contact builder?
Choose 2

A. Import to MyLists
B. Import to DE
C. Add manually to All Subscribers
D. Import to All Subscribers List

Answer: A,B

NEW QUESTION # 133
Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.
What Should be recommended?

A. Push each new record into Marketing Cloud vis Platform Event API on form submit.
B. Create this as a Journey Data Source via Journey Builder.
C. Recreate this external web form inside Marketing Cloud.
D. Perform a daily bulk export to SFTP for import via Automation.

Answer: D

NEW QUESTION # 134
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.
What should a consultant recommend as a unique identifier for each subscriber?

A. A common field like Physical Address for Contact Key.
B. A number field such as subscriber's phone number for Contact Key.
C. A GUID or another generated ID for Contact Key.
D. An email address for Contact Key.

Answer: B

NEW QUESTION # 135
Northern Trail Outfitters is sending email messages using Marketing Cloud Connect through the Sales Cloud user interface. All of their sends initiated from Sales Cloud have a status of failed.
What should the consultant do to diagnose the issue?

A. Initiate a log to troubleshoot package-related API calls.
B. Ensure the System User is assigned the Standard User Profile.
C. Change the connection option to Scope by User.
D. Manually clear the OAuth token to refresh the connection.

Answer: A

NEW QUESTION # 136
......

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Adam Shaw Adam Shaw

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